Tesco under pressure from Dunnes as SuperValu remains Ireland’s top grocer

SuperValu has retained its position as the country’s biggest grocery retailer, with Dunnes Stores continuing to put pressure on Tesco for the number two spot, according to new data this morning from research group Kantar Worldpanel.

The survey also shows that the Euro 2016 championship boosted grocery sales here by 3.3% as fans stocked up on booze, soft drinks and snacks.

SuperValu, the brand owned by Cork’s Musgrave Group, had a 22.5% share of Ireland’s multi-billion euro grocery market in the 12 weeks ended July 17.

That was ahead of the 21.9% share held by Tesco, and the 21.3% share that Dunnes Stores has.

Both SuperValu and Dunnes Stores enjoyed a boost to the value of their sales in the latest period, but Tesco’s declined.

Lidl has an 11.9% share of the market, while Aldi has 11.2%. The value of sales at Lidl rose 4.5% in the latest period, compared to a 3.7% rise at Aldi.

“Ireland’s involvement in the Euro 2016 certainly looks to have had a positive impact for the major supermarkets,” said Kantar Worldpanel director David Berry. “Alcohol sales over the past 12 weeks are 11% higher than the same time last year, as consumers stocked up more often and bought more each time they shopped,” he said. “Soft drinks, confectionery, crisps and snacks all also saw positive sales growth as football fans made the most of the opportunity to treat themselves.”

Article by Independent